Social media marketing is a marketing strategy in which business owners connect with their audience through platforms like Facebook, Instagram, Twitter (now X), and TikTok. It is about creating content that grabs attention, sparks conversation, and builds trust. Businesses use it to boost brand awareness, drive website traffic, and generate leads. But before you jump in, consider this: Social media marketing is not a one-size-fits-all solution. Its impact depends on your industry, audience, and goals. Social Media Marketing Builds Brand Awareness This marketing is like...